PROJECT OVERVIEW
Develop an entire visual identity system for a new, fictitious company. This system includes the name, logo, and collateral design: stationery (letterhead, business card, envelope), website home page (non-working), and any other deliverables required by this organization to function and operate.
Prism Airlines is an airline focused on bringing the feelings of the northern lights right into your travels. With an emphasis on the ethereal feeling of gazing upon the aurora borealis, you will always feel comfortable on your flights.
SKETCHES/PROGRESS
The process for creating a final logo mark for this airline involved many steps of planning (along with a multitude of sketches and iterations). The main process stemming from the visual identity matrix grid seen within two of the images that allowed me to brainstorm numerous ideas and develop new ways to create ideas. I worked diligently to find the perfect mix of a simple, but comfortable logo mark.
